From 2012 through 2014, the time period analyzed in this plan, 1,336 people lost their lives in motor vehicle crashes in Washington State. We have to ask ourselves: How many deaths and serious injuries are “acceptable” on Washington’s roadways? How many of your family members would it be “acceptable” to lose to traffic crashes each year? Ten? Five?
Of course, the answer is none. Zero. The goal of every Washington State citizen should be zero deaths and serious injuries on our roads and highways. The personal, financial, and societal loss for every person killed or injured in traffic crashes is enormous. The loss of even one family member, co-worker, or friend is unacceptable.
That’s why Washington State has adopted Target Zero — a goal to reduce traffic fatalities and serious injuries on Washington's roadways to zero by the year 2030. Our goal is zero deaths and serious injuries, because every life counts.
Target Zero is a data-driven strategic plan used to identify priorities and solutions, help create common goals, and develop a language so we can work together across disciplines. Specifically, our partners use it to:
Coordination, collaboration, and communication among traffic safety partners are key to the implementation of the strategies. The efforts of traffic safety partners across the state are focused on implementing strategies that will help achieve the Target Zero goal.